In her BlogWell Cincinnati case study presentation, "Social Media for Beauty Brands," Procter & Gamble's Global External Relations Manager, Anitra Marsh, shares P&G's four approaches to social media.

Anitra covered how P&G is mixing social and traditional media, how they're focusing on key engagement topics, and how they're developing authentic relationships.

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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org