The 'EUUA Promotion Video ' is a fictitious, dystopian TV spot introducing and commenting new policies in the field of advertising liberalisation. The promotion video as such imitates an official style, supported by the appearance of several guests, such as the chief executive of the European Advertising Agency (EUAA) Christian Pourtaud and the superintendent of the European University in Liege Chantal Allegret. The promotion video's integrity and seriousness gradually transforms into a satire and ends in a frenzy, leaving the viewer with a bitter taste.