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In dieser Sendung geht es um lokalen Bürgerjournalismus und wie man mit User Generated Content Geld verdient. Unser Gast ist Dr. Matthias Möller, der in 17 bayrischen Kleinstädten das lokale Stadtmagazin myheimat herausgibt. Die Inhalte werden von ehrenamtlichen Bürgerreportern beigesteuert, sein Verlag lebt vom Anzeigenverkauf.

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