David Siegel, author of 4 books about the web, presents his new 8-minute video on the history and future of information. Using a fast pace and fun graphics, Siegel introduces us to the next wave of innovation with two key concepts he claims will affect $10 trillion of commerce worldwide: pull and the semantic web. This concise introduction to the wider concepts of his new book on the topic, Pull, will guide you in making the shift from push to pull. Caution: this video will make you think about potential changes you might want to make to your business model and the way you do business. To learn more, visit his web site: ThePowerOfPull.com.