Thesis presentation at NYU's ITP program. I didn't get much sleep the week before but I warm up towards the middle. The actual product descriptions start 4 minutes in.
Description:
As marketing technology increases and becomes more aggressive, it will change and adapt. A new hyper evolutionary marketing environment is being born. The cruel inversion of interaction. The ultimate marriage of commerce and control.
This new marketing is not based just on psychological, income or gender profiling, or on other current and ultimately inefficient targeting methods. Your behaviors, tastes, your "preferences" are becoming relevant and valuable marketing and security information.
In this new and aggressive hyper-marketing environment sights, sounds and smells will change to sell you more, video billboards will call you by name. Holographic attack ads search you out. Information pirates roam the streets looking for loot.
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