What I've Learned About Attracting an Audience through Social Media

What social media tools and strategies actually get people to see your film, whether at festivals, in theaters, on DVD, or in digital form? How can you get them to engage with your issues and take action?

> Arin Crumley, Filmmaker, "Four Eyed Monsters"; founder, OpenIndie
> Sandi DuBowski, Founder, Films That Change the World; Outreach Director, The Good Pitch
> Nina Paley, Director, "Sita Sings the Blues"
> Ian Schafer, CEO, Deep Focus
> Jason Spingarn-Koff, Filmmaker, "Life 2.0"
> Ryan Werner, VP of Marketing, IFC Entertainment

Moderator: Scott Kirsner, Editor, CinemaTech; author, "Fans, Friends & Followers"

From The Conversation @ Columbia, held March 27th, 2010: theconversationspot.com