Value is what something is worth, and price is what someone is willing to pay for it. Customers always want to pay less than something is worth. To bridge the gap between value and price, demonstrate and illustrate what a product can do for a customer. This is where you do real selling!

Call4saleshelp provides consultation, customized sales coaching, sales training, sales seminars, and contract sales services to entrepreneurs and sales professionals. Visit us at call4saleshelp.com for more information and our top eight principles of success in sales.

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