Ogilvy and Egg Films recently created a TV commercial for our Client, Topsy Foundation. The concept was to show that an AIDS sufferer who received antiretrovirals can regain all the health they have lost in just 90 days. Its called the lazarus effect.

With Topsy’s help we located Selinah, a patient displaying the advanced stages of AIDS, who was brave enough to agree to be filmed. Topsy started her on treatment and she was filmed every day for a period of 90 days. No special techniques or tricks were used in the post production of this commercial – the transformation you see before you is absolutely real.

Selinah wants everyone to know she was brought back to life purely because of ARV’s and her will to live.

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