This is the 1st segment of my interview with the great Benny Lee! Benny is the Founder and Managing Director of Benroth International (benrothintl.com/), an exporting consultancy based in Singapore and servicing manufacturers from the West in entering the Asia Pacific Region.

NOTE: This was actually my first time doing a video longer than 10 minutes in HD so I didn't realize it cut off before we finished the segment. I recognized my mistake and made adjustments in the other segments. My apologies!

Benny is also the Vice President of the National University of Singapore's Business School Alumni Association and author of the book on international marketing, "Hold the Char Siew!" Read about both here: bit.ly/95j8Fy

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