Segment #3: My interview with Benny Lee, the Singapore-based entrepreneur who founded the exporting consultancy Benroth International (benrothintl.com/). Benny is a thought leader on the impact of geopolitics on business in Asia.

In this segment, we discuss the appropriate ways of doing business in China. Benny also discusses the regions in southeast Asia that are growing fast and he shares some interesting stories about mistakes western business colleagues of his have made and how to avoid them.

Benny is also the Vice President of the National University of Singapore's Business School Alumni Association and he authored the international marketing book "Hold The Char Siew!".

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