Smoking makes you the garbage dump of the worst toxic products.

With cigarettes, people are feeded with the same toxics products no one would accept to see dumped by industrials : DDT, Arsenic, Acetone, an even some radioactive poison: Polonium 210.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director / Copywriter: Eddy Wilmerts
Director: Yvan Attal
Aired: March 2010