Creative designers typically produce stuff - toasters, websites, airplanes, and cell phones - for mass production by large, for-profit corporations. These designers frequently bemoan what they observe to be a misappropriation of their talent - that their creative efforts are misguided, and the hard work and energy they are putting into product development is lacking integrity or honesty. Rarely does their work have a humanitarian element to it; the corporations that hire designers are fundamentally interested in appeasing their shareholders.

Designing for Impact is an overt redirection of these creative design efforts, in order to tackle the large-scale humanitarian problems that plague our country and our world. The design process is purposefully applied to issues of poverty, access to clean drinking water, equality of education, and other large problems, and the outcome is a combination of products, services, and systems that are intended to better the human experience.

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