Nathan Shedroff is the Chair of the ground-breaking MBA in Design Strategy at California College of the Arts, which melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative—as well as profitable. He is one of the pioneers in Experience Design, an approach to design that explores common characteristics in all media that make experiences successful.
In latest book, Design is the Problem: The Future of Design Must Be Sustainable, Nathan examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions. It has been called "the definitive guidebook to the future of design practice" by Core77.
Nathan holds a BS in Industrial Design from the Art Center College of Design and an MBA in Sustainable Business from the Presidio School of Management.
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