CREDITS: Full production
CLIENT: ABC/ESPN
DESCRIPTION: The Brickyard 400 is one of NASCAR's most prestigious events located at the Indianapolis Motor Speedway. Built in 1909 entirely out of brick, the race track has no shortage of history and the track still maintains a strip of brick at the finish line.
Playing off this history, Jump created a Show Open with all the pace, power, and drama of a feature film. Jump gave it a heavy, ominous look, bringing that dramatic, cinematic feel to the piece. So hold onto your cowboy boots and beer this is going to be a fast one!