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To celebrate the release of The Plus Series, the next generation of the classic Pantone Matching System, Base worked with director Greg Mitnick and producer/Cool Hunting editor Ami Kealoha to give a rare look into the behind-the-scenes of the design world's color standard.

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  • jamal ahmad 1 year ago
    ;)
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  • Rodrigo Müller 1 year ago
    28 colours per pass. OMG.
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  • Stewdio 1 year ago
    I'm confused. Why would there be a Pantone color selector for the iPad? Obviously that RGB color won't match any real Pantone. For approximation while using InDesign, sure, use an "RGB equivalent" value. For actual Pantone selection without seeing a printed chip? Doesn't make sense. (And for $10 no less!) Is it just something sexy to pull out during a client meeting?
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  • Paul Anthony Webb 1 year ago
    Awesome! Only machine like it in the world? That's pretty impressive. One of Pantone's catchphrases should be, "Serious About Colour".
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  • Henrique Scherer 1 year ago
    This video is an instant like! It's great to be able to look into Pantone's true colors, lol.
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  • Uploaded Fri May 07, 2010
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