XXXX is the #1 beer in Queensland and #2 in Australia. The challenge was to connect the brand with its fans in an ongoing and sustainable way. Holler built a site aggregating cotent from sites such as YouTube, flickr, twitter and blogs. A content and community manager serves a stream of content. Results in 2009: 1,000,000 visits, 27,000 subscribers to its loyalty club and more than 17,000 fans on facebook.

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