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To give guys a reminder of the consequences of performing unprotected sex. We came up the idea of simulating the experience of having a new-born! To target the young and tech-savvy generation we created an iPhone application, which let’s you knock-up a friends phone.

The footage was recorded with the Canon 5D MKII using a 24-105 mm. 4,0. and a 50 mm. 1,4. The baby was created by Raul Montenegro using Z-brush and cinema 4D. Post in After Effects and final edit in Final Cut Pro 2

For more info:
Website: vplusa.dk
Facebook: facebook.com/villadsammentorp

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  • Daniel Hayek staff 1 year ago
    Great concept.
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  • mpared plus 1 year ago
    brilliant concept indeed ..posted at the curious brain
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  • Geneviève 1 year ago
    ha ha
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  • hellopiccadilly 1 year ago
    Bravo!!
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  • Nestor Prado 1 year ago
    It is a cool concept!
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  • selcuk kaya 1 year ago
    great!
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  • Boris Erceg 1 year ago
    :-D great...
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  • Robby Cornish 1 year ago
    Lol wow!
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  • moccas 1 year ago
    brilliant!!
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  • Kultnation plus 1 year ago
    Hillariously Brilliant!
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  • FRESCO 1 year ago
    Amazing concept, I even ran to the app store and didn't find it. My dreams got crushed!
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  • Martin West 1 year ago
    I'm agreeing with Morten... it's an entertaining idea and a good pitch, but it's main impact is going to be through PR around the campaign... not really the target audience, because, who really wants to be woken up at 3am?
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  • Paula Carvalho 1 year ago
    loved! on my blog : blogdoplaneta.com.br
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  • Benjamin Arnedo 1 year ago
    I bet durex is calling this dude like...right now!!
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  • Bruno Fujii 1 year ago
    I don't know about the campaign, but the presentation is awesome.
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  • Daniel Smith 1 year ago
    dude!
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  • Craig Shields 1 year ago
    Loved the baby smiling and spitting up. How long did you wait for that shot?
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  • Giuseppe Ballone 7 months ago
    Great :D
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  • Uploaded Wed May 12, 2010
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