We were tasked with developing a comprehensive visual identity that would represent the diverse nature of art and contemporary culture and function across all platforms. To accommodate the wealth of Ovation's content, we pursued a simplified iconic mark comprised of emanating rings to illustrate how a single creative expression expands to affect the world at large. We also coined the network's new positioning statement, "Art Like Never Before. TV Like Nothing Else." and designed assets for the website, IDs, promos, interstitials, stunts, and other supporting launch materials.