Jacques Habra explains the tenets of entrepreneurship 2 days after reconstructive achilles tendon surgery. Habra used the injury as a frame of reference for business concepts.

Habra uses companies from the Noospheric Noosfolio to make key points. Companies include Phone Halo, SBclick, FirstClickSEO.

Habra has been featured in regional and national press as an expert on technology, business, entrepreneurship, and most recently concepts of 'authenticity' in philosophy and self awareness.