How does your enterprise or small business measure success in the social world? What tools and techniques are being used to measure real business impact? What qualitative and quantitative metrics provide the best insight, and what processes do you need to put in place to respond to what you learn?

Our moderator will be the Measurement Guru herself, Katie Paine: Katie Delahaye Paine, CEO & Founder, KDPaine & Partners

Panelists include:

Christopher S. Penn, Vice President of Strategy & Innovation, Blue Sky Factory

Holly Allison, Vice President of Marketing, Vico Software

Jamie Pappas, Manager, Social Media Strategy @ EMC Corporation

Brian Carlson, Editor-In-Chief, CIO.com

Mike Proulx, Vice President of Interactive Marketing, Hill Holliday