Interview with Avinash Kaushik after his keynote speach at the Webanalyticscongres.nl, May 29th 2008, in the Netherlands. Ton Wesseling for Dutch analytics blog webanalisten.nl

1. Testing (A/B/n) (0.18)

2. Online conversations data (6.18)

3. Competitive intelligence (12.24)

4. More data, less insights? (15.17)
(tools, which department, analytics / intelligence)

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1. Testing (A/B/n) (0.18)

“learning about what improves conversion”

“stop revolutions, start an evolution path”

But: how to make sure that all learning's will be implemented on the website?

“Continuous improvement”
“The future of CMS”
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2. Online conversations data (6.14)

“Customer centric: being at the people, listening to the peope”

Online (onsite) surveys
Social media (offsite)
Data sharing

“Give the user something in return for their data. Something relevant of value!”
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3. Competitive intelligence (12.24)

Where to find? How will this field evolve?

“Compete will go global, Nielsen’s measurement group is too small!”
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4. More data, less insights? (15.17)

“don’t think about using just 1 tool!”

Who should be owning what tool?
When are business intelligence and webanalytics going to meet?

“Regardless of the amount of tools, it’s about the people using the tool.”

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