A Valuable Postcard

To perform auctions you need items. So we turned to famous Swedish antiques expert Peder Lamm and let him scan the Internet for photos of houses for sale to see what the Swedes were hiding in their homes. When he found something he downloaded the image, circled the interesting item, put it on a postcard and sent it to the homeowners, asking if they wanted to sell more than their house.

Advertising Agency: Milk, Gothenburg, Sweden

Account Executive: Anna Reynold

Production Managers: Bjorn Lind, Jessica Forsman

Art Directors: Axel Tagg, Kristofer Salsborn

Copywriters: Anders Malm, Anders Holmstrom

This video uses footage, under the Creative Commons license (http://bit.ly/1z9szbY) by: Richard van den Boogaard.

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