We worked in collaboration with R.E.D at Rockwell Group and the Studio for Interactive Media to reimage the lobby of the Toronto City Center Sheraton. It was a prototype constructed in 2007, be on the lookout for North American rollout.

Because the lobby is a 24 hour public space (feel free to visit) the reactive frieze changes based on time of day and guest interaction. A row of 48 sonar (think bats) sensors detect objects underneath and activate animation in the projection. Spanning across 75′ it acts as lighting to the space as well.

Learn more at: lab.rockwellgroup.com/work/sheraton-toronto