Barack Obama - millions of participants enlisted to create their own political campaign
John Lewis - a business model that inspires business and political leaders alike
Kiva - transforming the concept of 'charity'
Refresh - Pepsi's massive crowd-sourced charity platform

These cases illustrate the growing movement within media towards more open systems, greater collaboration and experiments in co-creation. And perhaps even a new operating model for society, organisations and brands.

John Grant calls this movement "Co-Opportunity", and it's the title of his latest book on social media, social ventures, social change movements and social innovation.

On 14th April, he discussed one aspect of Co-Opportunity, namely Pro Social Media.

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