David Heinemeier Hansson presents "Rework" for BIMA

Digital media maverick, David Heinemeier Hansson is a co-founder of 37 Signals, the trailblazing software development agency behind hugely successful products such as Ruby on Rails, Basecamp and Fireside, and the home of the influential technology blog Signals vs Noise.

37 Signals has grown rapidly into a multi-million pound business through consistently doing less than its competitors. With Amazon’s Jeff Bezos as a backer and an army of fanatically loyal customers, this pioneering enterprise has radically redefined the rules of business best-practice.

David is discussing the 37 Signals philosophy behind his best-selling new business manifesto Rework: Change The Way You Work Forever.