Fox International Channel launches its new TV Channel in Spain: Fox Crime, an entertainment channel with contents that have to do with crime and investigation. Our aim was to reach/get to the audience attending the TV Seminar organized by AEDEMO.

A new channel deserves the best welcome, but this one had to be appropriate in keeping with its content, full of intrigue and mystery. That’s why we decided to surprise the people attending the Seminar that were staying in the Beatriz and Hilton Hotels in Toledo.
We put a pair of shoes behind the curtains of 250 rooms as if a murderer was hiding behind them, waiting for its victim to arrive. Once guests got to their rooms, and after the initial/first fright, they found the card inside the shoes communicating the launch.