Political endorsements are often ineffective, says University of Alabama at Birmingham (UAB) political communications expert Larry Powell, Ph.D., co-author of the book Political Campaign Communication: Inside and Out.
"In general, endorsements are worthless and don't often lead to victories for most candidates, even when the individuals giving the endorsements are extremely popular," says Powell, who teaches in the UAB Department of Communication Studies. "There always will be some voters who don't like the individual making the endorsement, and those voters will be more likely to vote against the endorsement rather than for it. And newspaper endorsements often hurt candidates, costing them as much as 3 percent in the polls.
For more information please visit main.uab.edu/Sites/MediaRelations/articles/76829/
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?