the music kills me but the messaging is awesome. we are so down to support this! holidaymatinee.com

nice trendspotting, real nice.

"Pay for the benefit of a product - what it does for you - without needing to own the product outright." This is the concept of the "technical nutrient" that William McDonough's and Michael Braungart wrote about -- mcdonough.com/cradle_to_cradle.htm. Read their book if you're interested.

if you like this (and above mentioned cradle to cradle) you might also like "the sixth sense" - same notion, among others, covered: 'sell the service not the product'.

We have recently launched ecosharing.net a website based around the principles of collaborative consumption.

With ecosharing.net facebook users can now share/swap or give things away with people they know and trust: their friends on Facebook. Inline with the 3Rs (Reduce-reuse-recycle) encouraging people to share and borrow stuff instead of constantly buying new products will help reduce our carbon footprint.

For once being green does not imply being restricted. With ecosharing.net we can get access to more by spending less and reducing our carbon footprint.

Feel free to spread the word about ecosharing.net