Michael Smolens had for 30 years set up manufacturing facilities doing business in and with high-risk countries including Haiti, Mexico, Hungary, Romania, Turkey, Pakistan, India, Egypt, Jordan, Russia and Azerbaijan, creating in excess of 20,000 jobs and directly supporting the livelihood of more than 100,000 people.

During that time, he not only developed a profound practical understanding and appreciation for many of the world's cultures, but figured out a way to do business in these countries by implementing world class business skills and procedures perfected in one country, and integrating them into a different country, while paying close attention to existing local cultural differences.

The idea of dotSUB was born in early 2004 after viewing the film “Fahrenheit 911.” Michael realized that if one documentary film in English ‘might’ have an impact on a very close US Presidential election, what would happen if all independent and documentary films, television programming and video from all cultures could be made available in all languages – what a powerful impact on the world that would be!

The goal was to create a tool that was as simple to use as the Google search bar, with no downloads, that could engage the power, methodologies and thinking of open source, wikipedia, social networking, creative commons and web2.0 user involvement to substantially remove language and cost as a barrier to cross-cultural communication using video.

It took three years to create the patent pending tool and process, and now dotSUB is integrating its functionality with businesses and organizations in all fields – for anyone using video as an internal or external communication tool. dotSUB is creating the ability and global network to re-purpose this content into all of the world’s languages at a cost approaching an order of magnitude less than using traditional tools and methods.

During its beta launch, dotSUB has entered in partnerships with TED, Pangea Day, PopTech, ICANN, Brightcove, SDI Media. it is playing a leading role in putting the issue of language on the radar screen of corporations and organizations of all types and sizes, and has begun to make a profound difference in reducing language as a barrier to cross cultural communications.

Picture Courtesy : JD Lasica

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