This week SEOmoz Global Associate, Tom Critchlow, brings a little PPC funk to our normally organic party. If you've ever thought, "why don't they ever do anything on paid search," here you go: a rapid-fire, 10 minute rundown of some basic PPC strategies everyone should know before they wander the woods of paid clicks.

A couple of tools Tom mentions in the video:

Distilled PPC Toolbox: distilled.co.uk/tools/ppc-toolbox.html

Vertster CTR Validity Checker: vertster.com/adwords-tool/

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