This film was made as part of a major push to encourage children to help meet recycling targets. The campaign, devised by European Recycling Platform (ERP), one of the UK’s largest battery recycling schemes, was launched on 25 May 2010.
Young people are big battery users and keen recyclers. By law, the UK has to recycle a quarter of its batteries by 2012 and everyone’s help is needed to achieve this.
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