The brief was to develop a visual identity for a new Sunday night programming slot called
‘Sunday’s Most Wanted’, a three program slot initially launching with House, Law & Order and SVU. After initially presenting two strong concepts. NBCU were so impressed they decided they wanted to use both and agreed to increase the budget to allow the idea to reach its full potential.

For the launch we created a 40 second promo (comprising of the newly created Sunday Most Wanted packaging and footage from the shows), mattes and fills for Avid for cost effective changes to details such as show times and order of programming.

We also created an ident which would prove so successful that it was reused and adjusted month in month out for subsequent changes in the programming, as well as being used for promos.

In March 2009 the campaign picked up a gold at Promax BDA Europe for ‘Best Themed Campaign’.
And in addition to this it won silver at the Promax World Awards 2009 in June!

Animation & VFX by Daniel Harkness

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