
NIKE78 - W+K Tokyo LAB | 'ABUKU -泡-’
1 year ago
'ABUKU -泡-’
The shoes we received were AIR MAX 360, which emphasizes the air in the soles more than any other
NIKE shoe. So we decided to create something based on the concept of air, the main quality of this model.
What we did was keep the soles filled with air as is, but take off the upper part of the shoe and use it to mold a clear material into that shape. This became an aquarium for goldfish, a representative aquarium fish in Japan.
What you can see from the relationship between a goldfish and air in this microcosm, a shoe, is the human society and the microcosm that contains it. It’s the relationship between the earth/nature and creatures, and the correlation between athletes and NIKE, who contributes to the characteristics of the human body by giving air to shoes. That is the thinking behind the name of this art piece, the ABUKU (Japanese “BUBBLE”).
We hope that the people who see this small aquarium built on NIKE Air will stop to think about the artificial/natural environments that surround us and the connection between humans and other living creatures.
Credit: Akio Iida, Daisuke Maki, Michiyo Ooi, Kuki Akaeda, Genki Ito, Takeshi Kogahara
nike78.co.uk/wiedenkennedy-tokyo-lab/
The shoes we received were AIR MAX 360, which emphasizes the air in the soles more than any other
NIKE shoe. So we decided to create something based on the concept of air, the main quality of this model.
What we did was keep the soles filled with air as is, but take off the upper part of the shoe and use it to mold a clear material into that shape. This became an aquarium for goldfish, a representative aquarium fish in Japan.
What you can see from the relationship between a goldfish and air in this microcosm, a shoe, is the human society and the microcosm that contains it. It’s the relationship between the earth/nature and creatures, and the correlation between athletes and NIKE, who contributes to the characteristics of the human body by giving air to shoes. That is the thinking behind the name of this art piece, the ABUKU (Japanese “BUBBLE”).
We hope that the people who see this small aquarium built on NIKE Air will stop to think about the artificial/natural environments that surround us and the connection between humans and other living creatures.
Credit: Akio Iida, Daisuke Maki, Michiyo Ooi, Kuki Akaeda, Genki Ito, Takeshi Kogahara
nike78.co.uk/wiedenkennedy-tokyo-lab/
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lagecake 1 year agoi love w+k,that so cool. -
Chairman Ting
1 year ago This is amazing! -
superelectric 1 year agoi dont think they will stop to think about that, i think they will think: wow cool. cause it looks great. i hope you released the goldfish after shooting the pics? -
Anton Gridz 1 year agoCool! -
Paulius Staniunas 1 year agomajide sugooi kawai! -
Kyle Moriwaki 1 year agoAmazing. What is the music? -
gfisan 1 year agowow! -
Agimat Entertainment 1 year agoSUGOIII!!!! Awesome!!! -
pilkazo 1 year ago.. nice !!... -
andre 1 year agoawesomeness
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