The days of the brand monologue are over. Today the consumer is an active participant, passionately engaged in conversations with the brands they love and hate. So today's ideas have to do more than drive an ad, they have to be capable of reacting in real time to everything the customer says and does.

This seminar explores how to create a big idea that can sustain a conversation where the consumer's voice is as loud as the brand's voice. Communications that are 'on customer' as well as 'on brand' will be considered. The world where ideas are always evolving, but never losing their unique DNA, will be opened up.

Presented by Nick Moore, EVP, Chief Creative Officer at Wunderman