Retail and digital film

Working with production company Intro, Kate designed and directed this three minute film for the global launch of the new Nike national team kits, prior to the 2010 Fifa World Cup.

The brief was to use the beautifully shot photographs and full breadth of the campaign imagery to create a looping ambient film that flows seamlessly from team to team and from graphic devices to photographic content. The film will be shown on video walls and muti-screens, instore, globally.

Credits
Client: Nike
Production company: Intro
Design and animation: Kate Dawkins