Modern Fashion Designers are embracing video as a new way of showcasing their designs, sometimes along side, or even replacing completely the typical runway show.

A friend of mine is studying for a degree in Fashion Marketing at Nottingham Trent University and approached me with the idea of doing her own fashion video as part of her degree project. We wanted to produce a video that was visually interesting, but had womens fashion at it's centre.

If this were a "real world" job we imagined it would showcase a specific designers upcoming season, (for example, Gareth Pugh Autumn/Winter) and each little sequence in the video would feature a different key piece from their collection.

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