The brief was to create a spot to acquaint and promote the audience with S4C's new icon family. The icons promote S4C's subtitling service as well as alternative viewing platforms: Broadband, Mobile and Podcast. The resulting pop-up book inspired animation explains how to get the most out of the channel in your language of choice. We wrote a reversible script that bounced between English and Welsh, engaging the viewer in a playful yet educational way - when you hear Welsh you read English and vice versa.

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