Every second there is more waste as a result of the non-recyclable paper coffee cup problem. And every second there are more resources misused in their creation. But take heart, because every second is also an opportunity for change. An opportunity to solve the problem and save the world.

Please share this video (created for the betacup by Good Day Monsters in partnership with Denuo, and Waveplant Studios). Together we can find a solution, it can’t wait another second.

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