First Person Plural: The value of getting it from the horse's mouth

In a maturing world of design research methodologies, the value of primary research cannot be overstated. This talk will move through a series of student-initiated projects, each triggered by a singular, profound insight or leveraged to an engagement with a community far beyond the designer's anticipated reach. We will discuss specific techniques for soliciting input from target audiences, and ways to recognize the good stuff when you see it. It all starts with the first person.

BIO
Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts. He is the editor-in-chief of Core77.com, the widely read design website, Coroflot.com design job and portfolio site, and DesignDirectory.com design firm database. He has been named on numerous design and utility patents, and has received awards from Communication Arts, The Art Directors Club, I.D. Magazine, and The One Club. He teaches in the graduate departments of Pratt Institute and the School of Visual Arts in New York City, and serves on the boards of the Designers Accord and Design Ignites Change.

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