Lawrence has more than 20 years of experience in the areas of media, digital media, and instructional design. In his role at The National Campaign to Prevent Teen and Unplanned Pregnancy, he oversees all aspects of the campaign's digital presence. Responsible values and behavior by both males and females are supported through innovative use of messages delivered through social media, games, video, mobile devices, and the Web. Critical to delivering effective content is an understanding of the audience and its attitudes and behaviors.

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