On Tuesday 25 May, GDFB organizes a seminar with presentations by seven national and international designers and scientists. They will give deeper insight on the Decoding theme. By means of everyday examples and results from research, they will show how the increasing digitalization influences and changes the field of the graphic designer.

By the ever expanding accessibility of information and the increasing communication possibilities, the media landscape changes fast. What is the effect on the craft of designing? How can we handle that in an innovative and at the same time socially responsible way? The speakers give insight on developments on i.e. Open source software and DIY hardware. Sharing knowledge and cooperating with other professionals is now mandatory. Designers are now more often directors in a process instead of producers of a result.

The multidisciplinary design studio, LUST from The Hague sees designing as a process. Each design results from a concept that has been extensively researched. In the course of years LUST developed a design methodology others like to call process-based design or self-generating systems. LUST uses lots of digital code doing so. Engaging an analytic process leads to something designing itself. At the seminar they will offer insight in their work.

Intro-animation made by WITH.