In the world of Web 2.0, anyone can claim to be a social media guru. How do you differentiate between a scam artist and a sage? How do you separate the snake oil from the substance?

Writer, speaker and former Microsoft manager Scott Berkun leads us through this fun, witty, fast-paced and interactive look at the new world of social media. With Scott at the helm, we’ll take a critical look at gurus, both generally and within the social media space. We’ll ask the tough questions that need some clarification—what’s real, what’s not, and how you can tell the difference.

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