Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget is now available at brandingbasics.info, Amazon.com, bn.com or borders.com. This sassy, fresh and practical guide will break down what brand really is and what it can do for your business; how to craft a strong brand strategy in 10 easy steps; and how to apply your brand in cost-effective ways to attract rabid fans, achieve your goals and grow your business. For entprepreneurs, solopreneurs, small businesses, start-ups and even large company marketing execs who want a primer for their teams.