People are increasingly choosing products, brands and services based on their online presence and relying heavily on reviews and ratings from members on their social networking sites. The overall effect is an erosion of the impact of traditional media, as the impact of advertising declines and the need for recommendation increases.

Involvement in 'social media', such as Facebook, Digg, Twitter and more, is a trading game. The currency is time and attention traded against important things such as entertainment, information, social recognition and fame. As long as there's a surplus on the user's account, the 'social movement' will grow. But like any other new media format, brands will 'misinterpret' this opportunity, which will cause increased clutter of less viable campaigns/content and, in the end, rejection by the users.

Avoid being rejected by the consumers and learn how to activate campaigns through social media. In this seminar GoViral will use the 'Youcracy' term to frame how delegates can create winning strategies in a online world that’s increasingly dominated by social media platforms, tools and services. Examples of successful cases, concepts and useful insights will be provided.

Jimmy Maymann, CEO - GoViral