- Wellesley College is a women’s liberal arts college in Wellesley, Massachusetts. We’ve designed a campaign to encourage alumnae to participate in its annual drive.

- Rather than being driven by monetary goals, the emphasis of this campaign is on participation, at any level. (Goal is to get 100% of participation, no matter the amount by person)

- The videos will convey the idea of competition and will be fun, creative, engaging, subversive.

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