For the last few weeks Calabash Films have been working away on an innovative multi-platform web series. We've been given exclusive access to film behind-the-scenes with Laura Robson (16), who currently ranking at No. 2 for UK girls, is one of the best young British tennis players around.
Calabash will produce an exciting series of twitvids or online videos following Laura's progress as she creates a wristband for the international charity Right To Play. We'll also get a rarely seen insight into her everyday life as she builds towards Wimbledon 2010, where she'll be playing mixed doubles with Jamie Murray (Andys brother). These films will be broadcast via Right To Plays youtube channel and shouted about on Twitter to Laura and Right To Plays dedicated followers.
With clear calls to action aimed to encourage interaction and fully rounded conversation, the responses from tweeters will influence the next web video we make. With a digital marketing strategy devised by Calabash were hoping this campaign will really take off across the twittersphere to give Laura and Right To Plays charity wristband the attention it deserves.
We can't give away too much yet but watch this space for more info or find out all about it on Twitter @calabashfilms @RightToPlay_UK or @laurarobson5
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