From the June 8th SMC Orlando Event "Five Effective Social Media Metrics for ROI" - see:

About Greg:

Greg Rollett is a social media and internet marketer from Orlando, FL. He has worked on campaigns for Coca-Cola, Cash Money Records, Employment Guide, Miller Lite, Warner Bros, musicians, authors and small businesses.

He writes for Mashable, Workshifting,, FeedFront Magazine as well as his own 2 sites Gen-Y Rock Stars and Rock Star Lifestyle Design. He loves teaching people about ways to increase their income through the power of the Internet so they can live a Rock Star Lifestyle.

If you’d like to connect with him, he can be found at or @ g_ro

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