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DKNY - The Fragrance (Excerpt) (2000)
3 months ago
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1. DKNY - The Fragrance (Excerpt) (2000)
3 months ago
This is the final one of a series of films we produced to mark the UK launch of the first DKNY Fragrances.
The brief was simple : do something different. Having produced a string of successful launch and brand videos for Estee Lauder - Tommy Girl, Freedom, Creme De La Mer - it was time to find a way of recording brand activity that went beyond just filming events and collateral... and to find a creative path that rang true with the sleek, sexy Donna Karan image.
The result? A fragrant, urban love story.
Written & Directed by Stephen Matthews
Produced by Stephen Matthews & Steve Horton
The brief was simple : do something different. Having produced a string of successful launch and brand videos for Estee Lauder - Tommy Girl, Freedom, Creme De La Mer - it was time to find a way of recording brand activity that went beyond just filming events and collateral... and to find a creative path that rang true with the sleek, sexy Donna Karan image.
The result? A fragrant, urban love story.
Written & Directed by Stephen Matthews
Produced by Stephen Matthews & Steve Horton
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