Social Marketing Analytics: A New Framework for Measuring Results in Social Media, by John Lovett and Jeremiah Owyang

While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. Organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.

Hosts Jeremiah Owyang, Partner at Altimeter Group, and John Lovett, Senior Partner of Web Analytics Demystified, discuss Social Marketing Analytics within the context of four social business objectives: Fostering Dialog, Promoting Advocacy, Facilitating Support and Spurring Innovation.