Everyone’s a winner? At the Xaver.10, the Swiss Live Communication Award 2010, the audience most certainly was.

Hosted by the Swiss expo event, the award show on April 22nd at Zurich’s Maag Hall was a resounding success: with prestigious prizes in a total of five categories – Best Promotion Project, Best Supplier Project, Best Live

Communication Campaign, Best Event Project, Best Expo Project – and an overall Xaver of the Year, there was plenty of real-time extravagance to go around and delight.

Working with lead agency standing ovation, flora&faunavisions not only crafted the award’s clever key visual – also used in the run-up to the event for several print and online campaigns – and all media content for the two-hour award gala and subsequent aftershow party, but also co-developed the event’s stunning choreography with standing ovation’s André Richter.

In the spirit of the Xaver’s overall theme – to honour the best in live communication – flora&faunavisions went all out for their contribution to the proceedings. Spreading innovative content across three portrait screens, the show’s entire look drew on the event’s characteristic key visual, an X for Xaver and the Roman numeral 10. Flanked by animations, decorations and design accents, the stage architecture picked up on this theme and carried its expressive aesthetic message all the way into the grand hall.

And when the moment of truth arrived for the contenders on the screen, the video together with the moveable stage revealed the unsuspecting winner!

By taking live entertainment to a new level, this revolutionary facelift of a relatively established event revealed what live communication can be all about – with a little bit of help by flora&faunavisions and standing ovation.

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